What publishers can teach advertisers in the 2020s (and vice versa)

The COVID-19 pandemic demolished global ad spend in early 2020, leading to layoffs and pay cuts at media companies around the world. But vaccine-driven glimmers of hope are beginning to appear, and publishers, brands, and their agencies are adapting and evaluating how the pandemic experience will change marketing over the coming decade.

How are publishers working with brands and agencies on effective marketing campaigns in 2021? From Tik-Tok to Twitter to Twitch, which social media platforms are most effective for amplifying campaigns right now? Where does advertising and branded content fit into the overall revenue mix for media brands? What are brands and agencies expecting from publishers? What can publishers teach the advertising industry, and vice versa?

The Society of Publishers in Asia will answer these questions and more in a virtual Media Insiders panel discussion on March 23, 2021

 

Panelists

Gaurav Lalwani, MD APAC of Wunderman Thompson
Gaurav is responsible for leading key clients for Wunderman Thompson and WPP across APAC.

He specializes in building agency teams across geographies and capabilities including; strategy, creative, media data and technology.

He has worked across a range of multi-national accounts like Unliever, P&G, J&J, Kimberly Clark and Government accounts including Central Provident Fund (CPF), the Housing and Development Board (HDB), and Singapore Tourism Board, amongst others.

Gaurav has won multiple awards ranging from Cannes, Effies and has been listed as 40 under 40 in Campaign Asia’s 2017 list. Gaurav also sits on the board of two public listed companies in India.

Gaurav believes in creating magic: there are 3 ingredients of magic – creativity, capability and chemistry – if you have the 3 working together – you can unleash magic for your clients.

 

Juhi Bimbhet, Head of Grove at Coconuts Media
Juhi is the  Head of Grove and brings with her over 13 years of experience in the advertising industry across both London and Singapore, at agencies like AMV BBDO, Ogilvy and Grey, working on brands like Visa, American Express, Heinz, Sentosa and many others on a global, regional, and local scale.

She has a passion for creativity powered by consumer insight and effectiveness. She’s helped her previous agency win Singapore’s first Innovation Lion at Cannes and has herself been voted the Suit of the Year at Hall of Fame.

 

 

 

Julia Clyne, Head of Media & The Trust, APAC, Dow Jones
As Head of Media & The Trust, APAC Julia leads Dow Jones’s media sales operations across the Asia Pacific region with teams based in Hong Kong, Singapore, China, South Korea and Japan. Her role involves managing cross-departmental functions including Sales and the Marketing and Creative operations of Dow Jones’s in-house creative consultancy, The Trust, as well as setting strategic priorities in order to establish partnership-oriented solutions for clients.

Prior to Dow Jones, Julia led The New York Times’s regional media sales team in Asia, playing an important role in expanding The Times’ presence in the region by opening new advertising offices in Singapore and Tokyo and helping to launch the services of its T Brand Studio. Julia began her career in the publishing industry at Penguin Random House before working at Fairfax Media in advertising sales.

 

Sumati Nagrath, Senior Content and CX Strategist eRB at Reckitt Benckiser
Sumati has over 15 years of experience of working in the content world – spanning 3 countries, print & digital formats, publisher, agency & client roles.

In her current role she works with cross functional teams to power insights based content strategy that drives engagement and conversion. She works across brands and geographies.

Prior to joining RB, she worked with Tickled Media (owners of theAsianparent) where she led strategy for branded content as well as the fledgling consumer insights team.

In the somewhat no-to-distant past she has worked as a researcher, teacher and journalist in India and the UK and hopes to gather the courage to get in front of crowd and do stand up in the not too distant future.

 

 

Moderator

Moderated by Barrett Bingley, Director, Media Sales (North Asia) and Asia Initiatives, The Economist Group
Barrett Bingley is the Director, Media Sales (North Asia) and has been with The Economist Group for 8 years. Barrett is part of the Client Solutions division which combines research with media services including advertising, films, content and events. In his practice he has worked with corporations, foundations, NGOs and governments to utilize The Economist Group’s platforms to satisfy branding, influence, government relations, corporation communications and marketing goals.

In addition to his work at the Group, he was the Chair of the AmCham Hong Kong Trade and Investment Committee for 6 years. He was also a Board Director of the Canadian Chamber of Commerce in Hong Kong for 4 years. Barrett is a Board Director with the Society of Publishers Asia (SOPA).

Prior to coming to Hong Kong, Barrett was the Senior Policy Advisor to the Canadian Foreign Minister and before that the Policy Advisor to the Trade Minister with a focus on Asia.

Barrett is a Commonwealth Scholar and holds Master’s Degree in International Relations from the Victoria University of Wellington. Barrett was a Visiting Fellow at the Indonesian Centre for Strategic and International Studies, publishing on trade, piracy and terrorism in the South China Sea.

 

Zoom pre-registration will be required due to limited space.
Live Q&A will also be available.

For enquiry, please email to [email protected]

 

Organizer