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Moderator Bio

Emily Tan

Insights Editor

Campaign Asia-Pacific

Emily joined Campaign Asia-Pacific in 2011 as a reporter covering the digital beat and the Asia-Pacific region. She was promoted this year to the role of insights editor, and is responsible for curating a section of the magazine aimed at exploring trends and ideas within the advertising and marketing industry. Prior to Campaign, Emily was a writer with Malaysia’s leading business and finance publication The Edge for more than two years.
She holds an Erasmus Mundus Masters of Arts in Financial Journalism awarded by City University, London, Universiti van Amsterdam and the University of Aarhus.

Panel Participants Bio

Shawn D. Hiltz

Vice President of Marketing, Asia-Pacific

Dow Jones & Company

Shawn Hiltz joined Dow Jones & Company in July, 2006 with regional marketing responsibility for The Wall Street Journal Asia. In early 2010, his role was expanded to include all Dow Jones products in the region including Dow Jones Newswires and Factiva. Prior to moving to Hong Kong in 2005, his 19-year sales and marketing career included positions in Canada, the U.S. and Europe.  He has worked in a wide variety of industries including non-profit, manufacturing, entertainment and hospitality.  Before joining Dow Jones, Shawn was a member of the senior marketing team at Disneyland Resort Paris in France where his regional responsibilities included brand management and marketing strategy.

Paul Miles

Head of Communications

Nissan Asia

Paul Miles is the head of Communications for Nissan Global Co., Ltd. in Hong Kong. In this position, he is responsible for communications across the Asia region and business development projects in Hong Kong. Paul joined Nissan in 2010 as general manager, Global Communications at the Nissan Global Headquarters in Japan.

Miles began his career in 1999 with PricewaterhouseCoopers. Following a variety of management consulting assignments, Paul joined Goldman Sachs to rebrand and launch Japan’s largest golf management company, Accordia Golf, in preparation for an IPO. In 2004, he joined Microsoft Japan as head of corporate planning and the CEO office. In 2006, Miles joined Fast Retailing to lead international business development in new markets, launching and managing the UNIQLO brand in France and Russia.

Miles holds a bachelor’s degree in government from Cornell University, and master’s degrees in international affairs from American University and Ritsumeikan University in Japan.

Martin Shaw

Head of Digital for North Asia


Martin started his career in the UK, buying TV airtime. In 2000, when investors were bailing out during the dotcom crash, he got excited by the possibilities of the new medium and moved into digital. Since then he’s worked with many iconic brands, such as IBM, Nike, Intel, McDonald’s and L’Oreal, across both traditional and digital channels. He relocated to China in early 2009 and is now based in Hong Kong, where he advises Maxus APAC clients on the myriad of opportunities in interactive marketing.


Julie Huang Tsang

Director of International Corporate Affairs

Julie Huang Tsang is Director, International Corporate Affairs, for Alibaba Group, the world’s largest e-commerce company. She manages corporate, brand and product communications for Alibaba Group’s properties in all regions outside Mainland China. Huang Tsang also leads video productions internationally for the company’s content bureau.

Huang Tsang spent most of her career as a broadcast journalist, covering national, international, and tech news for NBC News, Channel One and CNET in the United States. Prior to joining Alibaba Group, Huang Tsang served as Director of Broadcast Communications at Yahoo! Inc. in Silicon Valley where she implemented a successful “brand journalism” strategy.