Event
The Commercial Value of Press Freedom
The shock of the terrorist attacks on Charlie Hebdo in January was felt in every news room around the world; press freedom was brought into focus for publishers from Paris to Phnom Penh. While much of the Western media came out in a show of solidarity for the French satirical magazine and its right to…
Read MoreNotice of 32nd Annual General Meeting of The Society of Publishers in Asia (SOPA)
Notice is hereby given that the 32nd Annual General Meeting of The Society of Asia Publishers (SOPA) will be held at the Economist Group, 6001 Central Plaza, 18 Harbour Road, Wan Chai, Hong Kong at 9:30am on Friday, 12 December 2014. The agenda for the 32nd Annual General Meeting is listed below for your reference:…
Read MoreSOPA’s Annual Christmas Party 2014
November 14, 2014 Cost: $300/pp. Reserve ticket in advance by emailing to [email protected] by December 1st, 2014. Raffles Prizes Contribution:
Read MoreContent Marketing and the Rise of Digital Media
SOPA Media Insider Talks Wednesday, September 17, 2014 at the American Club 49th & Terrace, Exchange Square, Central, Hong Kong. Panelist video Marketing article
Read MoreSOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talk
SOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talk (Invitation-only breakfast for SOPA members) July 16, 2014 Wednesday 8:30am, Financial Times boardroom MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE At the heart of any successful print brand is a recognition of not just being a functional product, but rather having an…
Read MoreThe Rise of Native Advertising – And How It Changes The Game For Publishers
The complimentary webinar presentation is now available on demand here. The Next Big Thing: Native Advertising in Media Business Asia or you can also download the PDF (article on page 18) here Publisher experiments with native advertising – attempts to integrate ad units more seamlessly into websites – have drawn plenty of fire for supposedly…
Read MoreSOPA’s Annual Christmas Party
SOPA’s Annual Christmas Party! Date:Tuesday, December 10th, 2013 Time:7pm – 10pmVenue:Shore, 3 Floor, The L Place, 139 Queen’s Road Central, Hong KongCost: $300/pp (Cash accepted by walk in) For enquiries, please call SOPA Secretariat at (852) 3589-9778 or email to [email protected]. Raffles Prizes Contribution:
Read MoreMedia Insiders breakfast pictures – Oct 30th SOPA Panel Topic: What can Big Data do for publishers?
Campaign reporting : Big data challenge more cultural than technological for brands Big_data_challenge(pdf) Access article online Jeff Bezos’ acquisition of the Washington Post has the world asking, what will Amazon’s big data algorithms do for a paper? Amazon uses the data it collects on its customers to send them eerily accurate recommendations for books,…
Read MoreFirst ever HKBU-SOPA Award Winners Forum November 5-8, 2013.
Twitter discussion #HKBUSOPA Articles More Photos HKBU-SOPA 2013 _Program Booklet Public Forum videos HKBU SOPA Award Winners Forum You are cordially invited to take part in the HKBU-SOPA Award Winners Forum to be held at Hong Kong Baptist University between November 5 and 8, 2013. The forum seeks to advance journalistic education and practice in Hong…
Read MoreMedia Insiders luncheon – April 25th Dealing with brands as publishers and content producers
Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the low barrier of entry to digital publishing they are creating their own platforms and building their own audiences. Campaign article
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