Events
Campaign reporting : Big data challenge more cultural than technological for brands Big_data_challenge(pdf) Access article online Jeff Bezos’ acquisition of the Washington Post has…
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Twitter discussion #HKBUSOPA Articles More Photos HKBU-SOPA 2013 _Program Booklet Public Forum videos HKBU SOPA Award Winners Forum You are cordially invited to take part in…
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Brands are increasingly investing in creating compelling content that is not merely promotional but are valued by the audiences they target and thanks to the…
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The rise of the machines: The impact of audience measurement, ad networks and programmatic ad buying on branded media owners. Click here to view the…
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Date: December 6, 2012 At Fofo By el willy, rooftop, 20/F M88, 2-8 Wellington Street, Central, Hong Kong
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Notice is hereby given that the 30th Annual General Meeting of The Society of Asia Publishers (SOPA) will be held at the Economist Group, 6001 Central…
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The Gala Dinner for the 2012 SOPA Awards for Editorial Excellence hosted over 300 senior media executives, editors, journalists and industry affiliates from around the region, joined by keynote speaker, Christine Loh and had a special video address by Yu Jie.
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Learn how the digital age is bringing brands and consumers closer together and how smart marketers can identify more effective ways of connecting with them.
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