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Content Marketing and the Rise of Digital Media
SOPA Media Insider Talks Wednesday, September 17, 2014 at the American Club 49th & Terrace, Exchange Square, Central, Hong Kong. Panelist video Marketing article
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SOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talk
SOPA Talk: MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE talk (Invitation-only breakfast for SOPA members) July 16, 2014 Wednesday 8:30am, Financial Times boardroom MAINTAINING THE PRINT BRAND IN THE DIGITAL AGE At the heart of any successful print brand is a recognition of not just being a functional product, but rather having an…
Read MoreSOPA Announces 2014 Awards for Editorial Excellence Finalists
SOPA Announces 2014 Awards for Editorial Excellence Finalists Accolades for Best Journalism in Asia for the 16th year Hong Kong, May 22, 2014 – The shortlisted finalists for SOPA 2014 Awards for Editorial Excellence were announced today. 676 entries were rigorously assessed by a panel of more than 100 judges from around the world…
Read MoreSOPA 公佈「2014年度卓越新聞獎」入圍名單
SOPA 公佈「2014年度卓越新聞獎」入圍名單 亞洲出版業大放異彩 SOPA連續16年表揚非凡作品 2014年5月22日，香港 – 亞洲出版業協會(SOPA)於今天公佈「2014年度卓越新聞獎」入圍名單， 676份參賽作品經已由超過100位來自全球各地包括記者、編輯、著名出版社的專欄作家及大學傳理系學者組成的評審團作嚴格評審。 踏入第16週年，SOPA「年度卓越新聞獎」繼續為嘉許年度最出色的傳媒工作者而努力。作為出版業界享負盛名的新聞獎之一，「2014年度卓越新聞獎」設有18個獎項類別，每個類別按發行量、地區及語言分成3組，更設立兩大嶄新獎項類別，分別是「卓越女性議題新聞獎」及「卓越網路新聞獎」，並開放予所有媒體參加。 得奬名單將於2014年6月11日星期三晚上假香港會議展覽中心的晚宴暨頒奬典禮上公佈。 亞洲出版業協會「2014年度卓越新聞獎」獲香港投資推廣署(金贊助商)及香港高科技有限公司(銀贊助商)，以及K11 全力支持。Golin Harris 為公關夥伴，而香港朗廷酒店為指定夥伴酒店。 以下為入圍名單(按出版社名字的英文字母順序排列)︰ 卓越女性議題新聞獎 Group A Publication: Bloomberg News Title of Entry: India’s Shame Publication: The International New York Times Title of Entry: Rape in India Publication: The Wall Street Journal Asia Title…
Read MoreThe Rise of Native Advertising – And How It Changes The Game For Publishers
The complimentary webinar presentation is now available on demand here. The Next Big Thing: Native Advertising in Media Business Asia or you can also download the PDF (article on page 18) here Publisher experiments with native advertising – attempts to integrate ad units more seamlessly into websites – have drawn plenty of fire for supposedly…
Read MoreThe SOPA 2014 Awards for Editorial Excellence launches call for entries
SOPA stepping into 16th anniversary and form two more categories “Excellence in Reporting on Women’s Issues” and “Excellence in Digital News” Hong Kong, February 4, 2014 – The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, is pleased to announce the launch of the “SOPA 2014 Awards…
Read MoreSOPA「2014年度卓越新聞獎」現正接受報名
SOPA 踏入16週年 設立兩大新獎項類別 「卓越女性議題新聞獎」及「卓越網路新聞獎」 2014年2月4日，香港 – 致力推廣出版業界專業的亞洲出版業協會（SOPA），為嘉許亞太區出色新聞工作，宣佈舉辦「2014年度卓越新聞獎」。踏入16週年，亞洲出版業協會設立兩大嶄新獎項類別，分別是「卓越女性議題新聞獎」及「卓越網路新聞獎」，並開放予所有媒體參加。 …
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